Word-of-Mouth Marketing: 6 Event Creators Tell Us Their Strategy by admin on March 27, 2019

Shout About’s Stewart Groves is interviewed for Eventbrite UK’s Blog.

Read the full story here

Stuart was asked about the importance of word of mouth to marketing of live events. He has this to say:

“We learned a lot through our podcast – interviewing owners of the coolest concepts and experiences in London – about what makes a great ‘experiential idea’ successful. The key takeaway was that it’s about more than just ‘the gimmick’. A few years ago, you could get away with okay food and cheap drinks, so long as there was something cool to do.

“The market has changed, the standard is so high now. You must have a defined concept, excellent service, great food, a plethora of drinks and  Instagrammable moments. Only once you’ve got the complete package will people tell their friends and gather a crowd, to show off the latest place they’ve ‘found’.

“Doggy Style – London’s largest indoor doggy market – has all the above (it’s an event we partner on). You can’t turn around without bumping into something people want to shoehorn onto their storyboards. It’s so engaging because people love dogs and they love all the passion that’s pawed (sorry, couldn’t resist) into all the independent products available.

“The event connects with people online from the second they sign up; with caption competitions, prizes on the day etc. encouraging them to attend and share their experience before and after. People shout about what they love, so aim for the heart and words will follow.”