Why internal events should not be overlooked by admin on December 17, 2019

From teambuilding to training, internal events have considerable business benefits to both the bottom line and culture. Events that fit with a company’s culture and values can deliver tenfold. But it’s a fine balance between getting it right and forced fun

So at Redbull, the company didn’t need to be told that giving its book-keepers some fun time would be money well spent on its balance sheet. Cue it recently uprooting 40 of its best and taking them glamping for a weekend in the countryside, complete with games, including an inflatable Crystal Maze dome, barbecue, music and campfires.

Accountants have feelings too, part of an old joke goes. In fact, according to research from the Institute of Chartered Accountants in England and Wales.

So at Redbull, the company didn’t need to be told that giving its book-keepers some fun time would be money well spent on its balance sheet. Cue it recently uprooting 40 of its best and taking them glamping for a weekend in the countryside, complete with games, including an inflatable Crystal Maze dome, barbecue, music and campfires.

The experience, created by events organiser Shout About London, is just one example of what managing director Ben Gamble is seeing more demand for, a return to corporations seeing the benefits of corporate events, specifically those aimed at staff rather than prospects or clients.

“After some challenging years for businesses, where budgets for staff events were often the first things to be cut, more now understand the importance of team building in the workplace,” he says.

Read more about the event here

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